Not Twitter nor Facebook – Struggling using Google+ circles both privately and professionally
Many of you will know that I use to tweet about my daily articles early in the morning. Twitter has been an important tool for me to get the word out and get some readers.
As almost all people I know from the world of tweets are active on Google+ I started to advertise my blog posts there as well.
But what feels weird for me is this..
The Google+ circles could be called Twitter on steroids. The concept takes the information stream and the ability to utter anything to your followers who might be unknown to you and combines it with the ability to turn any utterance into a full blown discussion using comments.
However when you post something in Twitter you know that the people interested in your tweets will read it. When you post something in Google+ you can not be entirely sure.
This is because on Twitter I decided early on that I am only using it for “professional” reasons like promoting my blog posts and giving opinions about related topics. On Facebook on the other hand I was talking to friends and colleagues in a private context. Of course there were intersections sometimes but at the bottom Twitter was about what mattered to me professionally and Facebook about what mattered privately.
Now on Google+ my two audiences mix.
I thought long about a clever way how to organize my circles and ended up to use topic circles like technology or social media which I use to promote/discuss related stuff with the people I know share the interest. Now here lies the problem.
You can only target people you added to those circles while people you added you to their circles would not be reached. On Twitter I reached people I never heard of. You could say tweeting is a single circle communication.
To reach people that might be interested in my words and in whose circles I am but who are not in my circles I have to make public posts.
Public posts about technology or social media or other interests of mine however will seriously annoy personal friends who don’t share the particular interest.
Imagine the following scenario.
- Tom is a friend of mine and put me in his friends circle and so did I
- Joe is someone I met at a conference he put me in his technology circle and so did I
- Nick is someone who knows my blog and put me in his internet circle though I have no idea about him
No if I want to share one of my blog posts I want to spare Tom as he is a chef and does not care about my utterings so I post to my technology circle – missing Nick.
Or I post publicly so Nick can read me but now Tom is slightly annoyed by some stuff he doesn’t care about.
How can I reach people I don’t know without annoying people I do know but that are not interested?