WTF of the week – Google Analytics weirdness
So I am pulling a lot of data from the Google Analytics Data Export API lately and some of the results just didn’t add up. Naturally I suspected my own code to be the culprit.
But when I turned to the Google Analytics web interface I went: wtf…
What I saw was this and it confirmed the data I pulled to be correct.. in a way..
Seriously how can 2 + 4 equal 3?
Have you ever seen something like this before? Can you explain it? I can not even imagine how i.e. a wrong usage of the tracking code could result in this.