Have you ever wondered how frequently you use any of the Google products? And also from where and when and how? Google just released a new feature called Account Activity which promises to give you a full report on your usage.

Certainly a good idea but not quite there just yet.

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Google+

One of the websites I am currently dealing with is pretty data based. Its development so far though has not been data driven. All the data was pretty much just a byproduct which we will now try to monetize by developing new products from it.

For that the data has to be clean structured.

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data-driven

By sales driven development I am referring to a process where a product or feature has to be developed once the idea is sold to a client. You can find this process in a number of industries and the online world is no exception.

While this is a valid and often sensible approach it is vital to include technical knowhow early in the process.

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development · sales

Google Analytics is introducing a lot of smaller UI changes and new features lately. One of them only shows up when looking at graphs of the current day. You can chose between fast processing and high precision.

And then there’s caching..

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Google Analytics

After a disastrous start for the playbook and an in my humble opinion totally wrong software strategy RIM has seen some change. The company board has changed, the playbook 2 has email support and lately there have been rumors that finally got confirmed about RIM looking for skilled iOS developers.

But what for?

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iOS · RIM

I have noticed some time ago that next to all my organic traffic I get a good share of referral traffic. Looking into it though I realized that a lot of these referrals are actually Google domains from all over the world.

Why is that?

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Google Analytics · referrals

Yesterday I participated in a lessons learned weekend for a long running infrastructure project of our development team. I represented the client side in this meeting and therefor I don’t have to work with the gathered experience myself.

Still I’m interested in the lessons learned.

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lessons learned

Yesterday I was talking to one of the guys who is the project manager for our email marketing IT solution. He told me about the current challenges and I have to say I never thought of that before.

It got way more complicated.

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email · newsletters · Online Marketing

I recently attended a workshop with Porsche Consulting. One of the key aspects they pointed out was customer centricity. According to them the most important thing to keep in mind was that every action eventually has to result in a better user experience.

While this certainly sounds right I wonder if all the SEO efforts we have are working in that direction too?

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keywords · SEO

Back from a week of holidays I was lucky to find a parcel to collect which contained my new Macbook Air. From now on I won’t have to deal with Windows PCs anymore when writing my blog posts and code and other stuff!

I installed a few things right away but I am curious what software to install you would recommend and why.

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Apple