I blogged about RIM before and I still think that they will either cease to exist or completely change their business to turn things around. In comments on financial magazines I often read similar statements.

The ideas what RIM should do are divided.

So I read that some analysts expect RIM to drop the hardware strategy and instead focus on their service. Oddly in the same statements these analysts expressed hope for the new BlackBerry 10 operating system which should be out later this year.

But how can an operating system even work without BlackBerry phones?

Which smartphone vendor would consider to ship with BlackBerry 10 other than RIM? Even Microsofts Windows Phone 7 isn’t widely supported as iOS and Android own the market. How should a forth OS fit into that without BlackBerry phones?

I do think that RIM should drop the hardware business but they should drop their operating system with it. That would leave what RIM is renowned for their email service.

In my opinion they should bring their email service to all platforms and concentrate on being a service provider for businesses.

Nowadays that most companies allow private use of company phones and therefor many employees now use iPhones or Android phones. Providing push email over secured lines would be a plus.

Mind you I know that this kind of business would drastically reduce the weight of RIM. They would be much much smaller than they have been so far and their revenue would drop a lot. Analysts would probably not like that.

Still they could be profitable and their brands could survive.

RIM

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