CAT | Economics
Yesterday a colleague of mine told me a story how he explained the advertising business model to an editorial team with an analogy.
It didn’t go well..
Yesterday I had a long and quite productive meeting. We discussed the future of a product. How it’s going to look, what it’s going to contain and how it’s going to earn money.
And we had to stop people from selling it!
At the moment I have an open position that I am looking for candidates for. I received all kinds of applications from unexperienced to top experts.
Then I remember a story a friend once told me.
With their latest prime model the Galaxy S IV Samsung according to some reports continued the “de-googleing” of the Android platform by replacing some key Google services with their own.
Now where does this lead?
I just read on German news site Zeit Online that companies more and more tend to hire freelancers rather than inhouse IT people. Apparently it’s cheaper and works better.
I think however the conclusion must be that the companies are changing.
So you have a cool app, website, service or whatever and you get approached by a potential partner who wants to run it in his country?
This could be lucrative but there are two was to play it.
In the past two years I have met a number of companies who create phone and tablet apps for iOS and Android and others. Most of them have a more or less greedy pricing scheme that doesn’t allow their customers to experiment and succeed.
Then I stumbled upon something else.
When you have a business to run it’s really hard to come up with new innovative ideas. There is simply not enough time to experiment with new technologies and products. Startups however can concentrate on just that: the next big thing. Cooperations seem to be in order.
The thing with the next big thing though is that it’s not big yet.
When talking about startups you usually think about technology driven startups. However a lot of startup ideas come from non technical people. A lot of them however need technology to make their ideas work.
And mostly they don’t know where to start.