If you want to benchmark your website against all others you will soon discover Alexa.com which does just that. Alexa.com maintains a hitlist for all websites worldwide possibly including your own.

I discovered that continuous activity has a direct effect on your rank.

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Alexa.com

You probably know the story. John is the one with the user and password for your teams Google Analytics account. If you need access he will give you the password. Now John has left the team but no problem since your browser remembers the password.

Only then it didn’t..

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Google Analytics

Earlier this week I found a new item in the Google Analytics menu. An interesting attempt to provide deep insights into your social media traffic and reception.

Have you seen it?

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Google Analytics · social media

Google Analytics is introducing a lot of smaller UI changes and new features lately. One of them only shows up when looking at graphs of the current day. You can chose between fast processing and high precision.

And then there’s caching..

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Google Analytics

I have noticed some time ago that next to all my organic traffic I get a good share of referral traffic. Looking into it though I realized that a lot of these referrals are actually Google domains from all over the world.

Why is that?

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Google Analytics · referrals

Since October 2011 Google Analytics no longer provides the search queries for searches of logged in Google Users. According to the official announcement this change does affect only a minority of a websites traffic.

Or does it?

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Google Analytics · keywords

Looking at your AdSense figures in Google Analytics is one of the most important features as it allows you to segment your traffic any way you like and see what it’s actually worth so you can decide where to focus.

Unfortunately the integration isn’t living up to its expectations.

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AdSense · Google Analytics

I thought I found a way using the social tracking feature of Google Analytics to combine Google Website Optimizer experiment information with AdSense data without touching the Google Analytics code.

Turns out I was wrong.

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AdSense · Google Analytics

Do you have pages that are very long and you’re not sure if the user even reaches that far down to discover all of it? Do you want a statistic of how deep users are actually scrolling down your page?

Using Google Analytics Event Tracking this can be quite simple so I wrote a small jQuery plugin.

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Event Tracking · Google Analytics · JQuery

Write a script that tracks some values in Google Analytics per page. After a few previous attempts (and believe me there have been a lot more!) I finally found something that did exactly what I was looking for.

Google Analytics – Social Interaction Analytics!

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AdSense · Google Analytics · Optimisation