The websites I deal with at work are almost exclusively content driven websites. So you get as lot of article and index pages. On most of these pages you find feature boxes surrounding the actual main content such as related articles, adverts, special teasers and so forth.

Apart from the adverts all these boxes have one common goal: to drag the user further into the site.

But will all users respond similar to these boxes?

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analytics · funneling · multivariate testing · traffic · Website Optimizer

It’s been announced for a while and finally started being rolled out a couple of weeks ago. Now I spend my first week with Google Analytics real-time tracking.

You can get some unique insights from real-time stats!

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analytics · Google Analytics · real-time

Apart from many other things I am currently developing a command line tool to access Google Analytics data. The tool is build using the awesome and easy to use Symfony2 Console component, GAPI for Google Analytics access and PHPExcel for saving the reports.

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analytics · Console · gapi · Google Analytics · PHP · PHPExcel · Symfony2

I am currently looking more into tools like Google Analytics to gather some ideas on what can possibly be measured on a website.

The motivation behind this is to make the outcome of any development measurable.

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analytics · statistics