TAG | Android
With their latest prime model the Galaxy S IV Samsung according to some reports continued the “de-googleing” of the Android platform by replacing some key Google services with their own.
Now where does this lead?
Impulse a german magazine just did a management buy-out (mbo). The editor in chief bought the whole brand and continues it as his own business. With the brand he acquired the paper magazine, the contents, the website and an app for both Android and iOS.
Changing ownership however is something Apple doesn’t expect to happen.
Within the publishing industry that I work in as well as many others management seems to envision a bright future getting their brands and products onto smartphones and tablets. Many digital strategies revolve around the web, mobile and tablets.
Chances are these strategies fall short.
The Amazon Kindle Fire seems to be a success. Apparently it makes up about 50% of all android installations according to some reports. Nowadays it seems as there’s a decline.
And I can imagine the reasons why..
Earlier this week on Techcrunch I read that the next version of Chrome OS will be more like Windows or other classical desktop OS than before. On my macbook I use OS X Lion which shows obvious signs of turning towards iOS. Android versions have been announced for smartphones only before they were designed for tablets.
Have todays requirements for operating system changed so much to cause confusion?
So far I found Evernote the best solution.
Last Tuesday I stumbled upon a interesting post by Paolo “Nusco” Perrotta from Italy entitled Is Windows 8 solving the wrong problem? He’s got some points there and his post really got me thinking if the same logic can be applied to other developments as well.
For instance to HTML5 as a cross device strategy?