TAG | Business
Yesterday a colleague of mine told me a story how he explained the advertising business model to an editorial team with an analogy.
It didn’t go well..
There’s a giant rift between clients and service providers, between project managers and developers, between the ones who pay and the ones who do. It’s a gap to be filled with communication.
A gap widened by tech jargon.
If you google for IT governance you will find a lot of information about frameworks and processes and modells. You will find experts and a whole lot of jargon. All very complicated.
In a nutshell though it’s simple.
So what is this startup? What exactly is it we do? What do we make of it? How are we going to present it? Who is our audience and how do we reach them? How will we earn some money with all of that? Who do we need for which tasks? Let’s focus on the first step and care about the rest later.
Or better not.
For months now I am surrounded by startup ideas around me. While so far I haven’t found something that I would fully commit myself on I do support a few and they ask the same question.
What technology should they choose and where should it run?
Yesterday I had a lively discussion about a business idea of two colleagues of mine. They want to install a voluntary payment system on websites additional to their existing income models.
And I don’t think it will work (just yet).
I wrote about what companies can learn from the Open Source world before and why it wouldn’t work in some cases. I think there is a lot to leverage when you apply the Open Source mechanisms to your corporate environment.
However there’s a dark side to this that needs to be addressed to avoid false hopes.
This weekend I read about an ex-colleague of mine who recently became the COO (Chief Operating Officer) of a venture capital firm and the first question that sprang into my mind was: does a VC company need a CTO (Chief Technical Officer) as well?
Open Source communities are amazing. Never experienced such a helpful and dedicated environment anywhere else. Despite scratching their own itches Open Source minded people tend to teach, answer and help other people and there’s no money involved.
I always try to get something of that mindset into corporate communities.. and fail.