TAG | Facebook
Just a few days ago Mark Zuckerberg announced the next Facebook Timeline designs and during that presentation he also proclaimed Facebook would be going to be the best personalized newspaper.
Can it be?
Facebook wants it and Google+ does as well. They want you to use your real name for your account with understandable reasonings. Just as understandable as are the reasons users have to not oblige.
It could just work though..
Yesterday I sat down with publishers and editors to start a discussion about the social media strategies for our various brands. At the very core of the discussion lies the question what is the value of our social media efforts?
What is social media good for?
End of 2011 I have made some predictions about 2012 and since 2013 has already started it might be a good idea to review those and see what actually turned out and what didn’t.
6 out of 10 is not too bad right?
Yesterday I went to an event by the Social Media Club Hamburg about how mobile is changing brand communication. It was a short series of presentations followed by a discussion about mobile strategies and piggy backing social media like Facebook.
What stuck with me was the claim that building up a fan base is superior to classical brand marketing.
Still leaves the question whether this could actually be possible?
When I wrote down my predictions for 2012 one of the things I anticipated was Facebook creating an ad network to serve social ads off of Facebook on other websites.
Apparently preparations seem to be getting final.
Just read two interesting articles that I’d like to share. The first is from Eric Jackson on Forbes.com about Google and Facebook might be disappearing within the next 5 years. The second is Ian Luries reply on Allthingsd.com arguing that Google is here to stay.
We have seen big names disappear over the last decades. Netscape and AOL to name a few. So why should Google e save from that?
They added one feature that I sorely missed in the others.
This week in California Apple, Google, Amazon, Microsoft, RIM and HP agreed to ensure privacy for apps sold in their stores.
Ensuring privacy is certainly a good thing but in this case it makes me wonder about the accuracy of the store metaphor.